Like the rest of the planet, it seems, Owner's Locker is using Facebook. Here's a link to the Owner's Locker Facebook page, but you have to be a "friend" to see it. More on that in a minute.
We're always looking at ways to help spread the word about Owner's Locker and we've found that Facebook is a very powerful tool. In many ways, the core concept of Facebook can be summed up in the phrase, "hey, look at this." You can tell your friends what you're doing as well as share pictures, videos and stories.
At Owner's Locker, we use Facebook by posting a status update once or twice a day, posting pictures of resort employees we work with, covering our Owner's Locker EPCOT Wine Evenings and sharing candid photos of things we see driving around in the album Everyday Adventures of the Purple Van. Every time we do any of these things, our "friends" get a notice on their Facebook page that we've done it. So much better than sending our annoying e-mails saying, 'hey, look at this!"
Most companies have opted for a fan or company page on Facebook but we have opted to have a "personal page." In other words, Owner's Locker acts like a person on Facebook rather than a company.
We do this for three reasons:
-with a personal page, we can put out "status updates" and everyone who is a "friend" can see them on their facebook page.
-with a personal page, we can "tag" photos. We always post photos of our members who attend Owner's Locker EPCOT Wine Evenings on our facebook page. If they have agreed to become a "friend" of Owner's Locker, we can attach a label to the photograph which can be seen when a cursor passes over it. Not only does this identify the person, they get a notification on their facebook page that they have been "tagged" in a photo AND all of their "friends" also get that notice on their Facebook pages. Not a bad way for their friends to see that they have been at an Owner's Locker function!
-with a personal page, we can issue "friend requests." If a person agrees to be your friend (either you ask and they agree; or they ask and you agree) they they will see your status updates, photo, video or news updates, etc. on their Facebook page. So at Owner's Locker, we can build our Facebook following by requesting that people we know (like our Members) become a "friend" of Owner's Locker.
So why not head over to the Owner's Locker Facebook page and see what's going on?