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June 1, 2008

A Glimpse At Owner's Locker's Personality

I learned in my years with a big multinational company that every company has a distinct personality.  After a while, I could tell you how Chevron would respond to an issue and it would be different than the way Shell or BP might handle the same set of facts.  The decision by United Airlines to charge for second pieces of luggage and by American Airlines to charge for the first piece has created quite a stir

Here's a glimpse of Owner's Locker's personality.  This is an e-mail I received today:

"Hi......thanks for responding, personally, to my post on INTERCOT.
I think the fact that even though there are recent economic problems, 
you are holding true to your word and not raising prices. Living, 
much less vacationing, has become harder due to the monetary problems 
of this country. And it's nice to know that there is a business that 
isn't 'taking advantage' of the customer.
I look forward to using your business. I've only been to your website 
once or twice,....and I didn't 'investigate in depth'...but I plan on 
doing that this week.
Thanks so much for writing. It meant a lot ----

Carolee"

INTERCOT is an unofficial Disney fan site with discussion forums.  I responded to a question about whether we'd be raising prices like this:

"There are no plans to raise prices. We've been operating a little over a year and while we didn't quite anticipate that diesel would be the price that it is, we built our plan around leaving our prices at the current level for several years.

We're in this business for the long term and while we want to earn an adequate return, we want to have long term happy Members and we always want to treat people the way we would like to be treated.
John"

And here's my response to Carolee's e-mail:

"Thanks for asking your question on the INTERCOT forums and thanks so much for your very kind e-mail!!  You're right...there is so much hassle out there these days, we just want to help cut back on it.  It seems that so few people are as interested in keeping your business as they are in getting your business.  And, to be honest, that's one of the reasons we started Owner's Locker.  I spent most of my career working for a company that constantly looked for ways to raise prices. We certainly want to make a living, but we'd rather use the airline turmoil as a selling point for our service instead of an excuse to raise prices."

This bit of back and forth traffic is not really earth-shattering but it does give you an idea of what makes us tick at Owner's Locker.

JDVM

ww.ownerslocker.com