Getting Heavier All The Time
One of the fun things about starting a new business that no one has ever done before is watching the patterns that develop. No matter what assumptions you have made in your business plan, you’ve got to be ready to just watch and see how things unfold once you begin to do business. And you’ve got to be prepared to change your views and adapt to what’s actually happening.
We never open Lockers but we do lift them and move them around. And it’s hard not to notice things. Like our famous talking Locker that had a Pal Mickey that the owner forgot to switch off. Brian about freaked. Every time the purple van went around a corner, Pal Mickey chimed in. And then there was a Locker that had beats of sweat on the outside. It was condensation actually and we decided that someone must have put a lot of things from their fridge in just before leaving.
One interesting trend that we have noticed is that the Lockers are getting heavier. Some Lockers come back weighing a ton on the first trip. But others come back pretty light on their feet. We really worried about the size of the Locker when we started and we’re so pleased to hear so many people say that they are surprised at the size of the Locker when they first see theirs.
But we’re noticing that those lightweights don’t stay that way very long. Admittedly this very unscientific stuff here. It’s largely me and Brian comparing heavy notes over Diet Dr. Peppers. And not only do most Lockers come back heavier after the second trip. They come back even heavier after the third. Let’s just say we (and bell services) are glad the Lockers aren’t any bigger.
But we wonder what all is going on here. It’s fun to try to look at this through our Members’ eyes. Sure people put more things in the second time around. But are folks deciding that it’s better to use the locker for heavier things? Are they beginning to buy or bring down things that they never thought about before? Like plates and cooking items? What ever it is, we like it. The heavier the better as far as we’re concerned. Because that means that our Members are using our service to the max. That we’re helping folks enjoy their time at WDW a little more. That we’re allowing people to feel more like this is their second home.
So come on, Owner's Locker Member's. Tell us what you're doing to make your Locker heavier each time.
JDVM
www.ownerslocker.com
