« September 2007 | Main | November 2007 »

October 30, 2007

How Big Is My Locker?

Well, without trying to sound like Goldilocks, we hope your Locker is not too big (to carry); not too small (to hold your stuff); but just the right size (to hold what an average family would like to keep in their home away from home).

Actually, there was a lot of time and research that went into the decision to go with your Locker. On the outside with the lid on, its 24 inches long; 20 inches wide; and 14 inches high, by the way. And the inside dimensions are 22 inches long; 18 ½ inches wide; and 13 inches high.

The decision on length was largely determined by the distance between the shoulders on an average person, which is 24 inches. It is amazing that something just a little wider starts to become unwieldy. I honestly didn’t believe it, so I got several different sized containers and gave them a try. Something weird happens when your arms aren’t at a 90 degree angle to what you’re carrying. The wider the spread, the larger the angle and the more difficult it is to carry. I also found that I couldn’t carry as much weight if the length of what I was carrying was greater than 24 inches. And, I discovered the extreme knuckle discomfort of trying to carry a container much wider than 24 inches through a door. Trust me and don’t try it.


The width of the Locker was also driven by ergonomics. When you pick something up, it’s natural to grab the item by its longest side so the width needed to be less than 24 inches. And, as a container gets wider you have to carry it farther from your body and we’re back with the unwieldy issue. Also, if the width is not shorter than the length it will tend to tip over—either backward—or worse—forward. So that’s where the 20 inch width came from.

The decision on the height of the Locker was far less scientific but just as logical.
I thought the Locker needed to be tall enough for a bottle of champagne to fit in. I’m not kidding. Bottles of liquor tend to be easy to fit into a container but a champagne bottle is tricky because it’s taller.

Enter the weight factor. I feel very strongly that you ought to be able to carry a fully loaded Locker. Now, I’ll be the first to admit that Brian and I have looked at each other more than once as we’re moving our Members’ Lockers in and out of the van and said “bricks don’t weigh this much.” But a normal person should be able to carry a normally full Locker. We really didn’t think it was fair to offer a product that you HAD to have a cart or bell services to transport for you. We tried loading up larger prototype Lockers and it would take two people to carry it.

So taking all of this into consideration we were comfortable going forward with the Locker whose dimensions are set out above.

But even though we had given it our best shot, Brian and I still worried a LOT about what Members might think of the size and concluded that the only real way we could find out if we had gotten it right was to let our Members decide. One of the benefits of our Beta Trial, where we had 100 volunteers test our service, was that we could try different things out on a relatively risk free basis and get feedback.

To be honest, we thought we might need to test different sizes of Lockers and we were ready to give some Trial Members different Lockers if size became an issue in the feedback.

But the comments about the size and capacity of our Locker were extremely favorable and we decided that our best shot had been a winner. Here are some of the comments from our Trial members:

Rob L. “The box is bigger than we expected…”

Kathy W. “It’s AWESOME…the Locker is huge.”

Carol A. “It’s bigger than I realized…”

Sabin E. “WOW, I was expecting a smallish recycle box, not a large box…”

Gary H. “The box was bigger than I thought it would be…”

Laura J. “I was very happy with the size of the Locker

Sue P. “It exceeded our expectations of what we could fit in it…”

Debbie A. “I was pleasantly surprised with the size of the Locker…”

And, to be honest, we now realize that we have come up with just about the maximum size for a Locker. Our Members have been utilizing them so efficiently, that they would simply be too heavy for them, us and Bell Services if they were any bigger.

And, one final note. Early on, we planned to have a custom Locker manufactured (at a rather large expense) because we worried that the Locker we used in the Beta Trial might look too “industrial.” We even showed a computer rendering of our “future Locker” to our Beta Trial Members. But it didn’t attract much attention at all. And once we launched and had the Lockers made in our custom purple, the need for a future locker just faded away. Gotta listen to your customers!

October 15, 2007

Getting Heavier All The Time

One of the fun things about starting a new business that no one has ever done before is watching the patterns that develop. No matter what assumptions you have made in your business plan, you’ve got to be ready to just watch and see how things unfold once you begin to do business. And you’ve got to be prepared to change your views and adapt to what’s actually happening.

We never open Lockers but we do lift them and move them around. And it’s hard not to notice things. Like our famous talking Locker that had a Pal Mickey that the owner forgot to switch off. Brian about freaked. Every time the purple van went around a corner, Pal Mickey chimed in. And then there was a Locker that had beats of sweat on the outside. It was condensation actually and we decided that someone must have put a lot of things from their fridge in just before leaving.

One interesting trend that we have noticed is that the Lockers are getting heavier. Some Lockers come back weighing a ton on the first trip. But others come back pretty light on their feet. We really worried about the size of the Locker when we started and we’re so pleased to hear so many people say that they are surprised at the size of the Locker when they first see theirs.

But we’re noticing that those lightweights don’t stay that way very long. Admittedly this very unscientific stuff here. It’s largely me and Brian comparing heavy notes over Diet Dr. Peppers. And not only do most Lockers come back heavier after the second trip. They come back even heavier after the third. Let’s just say we (and bell services) are glad the Lockers aren’t any bigger.

But we wonder what all is going on here. It’s fun to try to look at this through our Members’ eyes. Sure people put more things in the second time around. But are folks deciding that it’s better to use the locker for heavier things? Are they beginning to buy or bring down things that they never thought about before? Like plates and cooking items? What ever it is, we like it. The heavier the better as far as we’re concerned. Because that means that our Members are using our service to the max. That we’re helping folks enjoy their time at WDW a little more. That we’re allowing people to feel more like this is their second home.

So come on, Owner's Locker Member's. Tell us what you're doing to make your Locker heavier each time.

JDVM
www.ownerslocker.com