Hot Off the Presses--Thanks, Mary!
Here it is--our press release:
I know it's hard to read so here's a link to the real McCoy:
So why am I saying, "Thanks, Mary?"
There are LOTS of things I love about this business but one of the fun things is getting to know the movers and the shakers. One of those big dogs is a lady named Mary Waring. You've probably come across her site, MouseSavers:
And she's the one who suggested we put out the press release. So thanks again, Mary! It's gone out to over 375 magazines, newspapers and websites that focus on travel.
In my prior life as a corporate stiff, I worked in a VERY large business but I found that once you got to know the right people it was really like a club and there were lots of generous folks ready to advise, help and share their experience.
I'm finding the same thing is true in this business. Sure, Owner's Locker is a new idea so there are not exactly lots of other people out there doing what we do. But there ARE a lot of people whose businesses touch the 50 million or so people who come to Orlando every year.
And one of those is Mary from MouseSavers. She been able to create quite a successful business with her site. So much so that we wanted to be associated with her to help us get our name on the map. Mary, it turns out is not just a dynamite businesswoman and respected website operator, she's an absolute marketing whiz and a very nice person to boot.
Brian and I have been spending a lot of time researching the various websites and other media we can use to tell everyone about Owner's Locker. As a new business, we need to do more than just buy a space to put our logo. Ideally, we'd like to find people we can work with and can help us tell our story to potential Members. And Mary has been extremely open and helpful. I filled four pages with notes from our conversation where she was providing marketing suggestions.
And just like we're being very careful in choosing how and where we advertise, let me tell you, Mary doesn't let just anyone march into MouseSavers. Luckily we have lots of good reviews, feedback and discussion board posts or we wouldn't even have gotten our foot in the door. Right now, we have an ad in MouseSavers (which Mary wrote) that you can see here:
We hope that one day there will be a review of Owner's Locker that shows up in MouseSavers but that will only happen after Mary and her crew thoroughly test the service themselves. I like that. It's the way it should be.
So, the next time you're wandering around the MouseSavers site, just remember that's there's a really cool person back there cranking those great deals out.